Jahmade Socarvin started Deloca the way a lot of good ideas do: as an obsession that outgrew its original shape. He always loved styling people, to the point of keeping pieces he knew he’d never personally wear, just in case they were right for someone else one day. Over time, that instinct grew into what would become Deloca.
Founded in 2022, that styling-first mindset has anchored every release. From the Aso Furry headwear that has popularised the brand to the Stunna tees, each piece he releases starts as a considered concept, but is always worked back into something wearable — easy to fit into an everyday outfit and, ultimately, finding its way back onto the street.
Your work feels like the most everyday, wearable version of Lagos style. Was that intentional?
“Yes, every piece is a concept, but in the end it has to be easy to style with everyday fits, you know.”
Socarvin has since built a devoted following that speaks the same language, becoming one of the most distinct streetwear brands among young Nigerian audiences today.
“Deloca customers are the demographic of people who like to look cozy, who like simple but also love to express themselves and their style.”
And with that in mind, he is looking to expand the base even further, becoming more inclusive, especially with feminine silhouettes, feeding a growing female fanbase, with him already pulling references from military wear and medieval armour into what’s going to come next.
It is no secret that running a brand out of Nigeria comes with its own weight, and for Socarvin, production, amongst other things, has been the steepest part of the climb so far. There has to be a constant negotiation with a system that doesn’t always move at the pace the work demands. But against that oddity, the brand continues to brew, evolve, and find its footing.